This structure will return hope and promise to a nation riddled in a recession.
And no, e, there is no word on whether or not the ride ends with you fatally being slammed into a wall.
Sunday, August 23, 2009
Tom Glavine's favorite revolutionary is Benedict Arnold.
I can understand it to a degree, I really can. My plea is just that there are always exceptions to the rule. This is a giant exception. The bottom line is this: this should have never happened.
I know that the rules are different when an athlete endorses a company, especially when the athlete plays a team sport. Sometimes the presence of that player's current team will shine through in the ad campaign and other times (seemingly often) the players jersey is nondescript or washed out, like this:
But there are times when washing out the jersey or assuming people viewing the ad won't be able to tell isn't enough. Such is the case of two inappropriate billboards within a mile of Turner Field in Atlanta.
It has been more than six years since Tom Glavine abandoned the Braves for the greener cash of Flushing Meadows, NY and Shea Stadium. It's been fifteen years since Glavine helped spearhead the labor union strike that shook the foundation of men and boys alike around the nation (many of which claim to have not been fans of the game since).
The next chapter of betrayal for the one that they call "Tommy G" is not entirely his fault. Personally, I place blame completely and totally on the marketing people at AirTran Airways, who's hub, I might add is a mere seven mile trek down I-85/75 from Turner Field.
This is the billboard. There a few sligh variations, but all carry the same image. Tom Glavine. In a Mets jersey. Across the street from where the Atlanta Braves play their home games.
Maybe Glavine was bitter for being cut by the team earlier in the year. Maybe he just needed the money. I refuse to believe no one thought about it. People were paid thousands of dollars to design and pitch the ideas for this billboard. Nobody, perhaps one of the hundreds of AirTran employees in the Atlanta area, thought to say, "hey, this could perhaps be a bad move."??
I understand you cant really change the design fo a national ad campaign for one market. This just isn't practical. But Tom Glavine, in a Mets jersey, next to Turner Field should have never happened.
I know that the rules are different when an athlete endorses a company, especially when the athlete plays a team sport. Sometimes the presence of that player's current team will shine through in the ad campaign and other times (seemingly often) the players jersey is nondescript or washed out, like this:
It has been more than six years since Tom Glavine abandoned the Braves for the greener cash of Flushing Meadows, NY and Shea Stadium. It's been fifteen years since Glavine helped spearhead the labor union strike that shook the foundation of men and boys alike around the nation (many of which claim to have not been fans of the game since).
The next chapter of betrayal for the one that they call "Tommy G" is not entirely his fault. Personally, I place blame completely and totally on the marketing people at AirTran Airways, who's hub, I might add is a mere seven mile trek down I-85/75 from Turner Field.
This is the billboard. There a few sligh variations, but all carry the same image. Tom Glavine. In a Mets jersey. Across the street from where the Atlanta Braves play their home games.Maybe Glavine was bitter for being cut by the team earlier in the year. Maybe he just needed the money. I refuse to believe no one thought about it. People were paid thousands of dollars to design and pitch the ideas for this billboard. Nobody, perhaps one of the hundreds of AirTran employees in the Atlanta area, thought to say, "hey, this could perhaps be a bad move."??
I understand you cant really change the design fo a national ad campaign for one market. This just isn't practical. But Tom Glavine, in a Mets jersey, next to Turner Field should have never happened.
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